The Science Behind Search Engine Optimization (SEO)

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SEO is the practice of optimizing your website and content to rank higher on search engines like Google. It involves several techniques, including keyword research, content creation, and technical improvements. SEO helps search engines understand what your website is about and how it should be ranked in search results. The goal of SEO is to increase organic (non-paid) traffic to your site. By optimizing for both on-page and off-page factors, such as backlinks, you can improve your website’s visibility and attract more visitors. It’s a long-term strategy that pays off with sustained traffic and growth.

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