The buyer’s journey refers to the process customers go through before making a purchase. It typically includes three stages: awareness, consideration, and decision. Understanding where your customers are in this journey is essential for tailoring your marketing efforts. In the awareness stage, potential customers are just learning about your product or service. In the consideration stage, they are comparing options. In the decision stage, they are ready to make a purchase. By creating content that speaks to each stage, you can guide customers along their journey and increase the chances of conversion.
